The brief was simple, launch the all new redesigned Kia Optima in the most epic way. The Super Bowl. The new Optima was first designed sedan from Kia that everyone was talking about. We took that inspiration and concepted the insight, Finally a car everyone wants to drive and created "One Epic Ride" for Super Bowl XLV.

With the global launch of Google Chrome we were faced with the challenge of launching a new browser window when most people didn't even understand what a browser was. We took inspiration from Google itself who takes complex things, making them really simple and usable. And by Bringing to life Chome's innovative features we were able to illustrate how its a faster, safer browser for everyone. 

JetBlue is a modern airline whose values sit in stark contrast to the rest of the airline industry. And everything they do proves that – from offering more legroom, to free in-flight entertainment to their award-winning customer service. As JetBlue has evolved their mission to “Inspire Humanity”, we developed a campaign that highlights JetBlue in a category which seems to have forgotten all about humanity.

Introducing Air on the Side of Humanity, a campaign that gives a voice to underserved fliers everywhere by using the most overlooked and underappreciated frequent fliers on the planet – pigeons. By using this simple metaphor we’re able to address common complaints about the human air travel experience in a fun and light-hearted way across a variety of platforms. It’s all aimed at reinforcing the three simple words JetBlue lives by: You Above All.

With the launch of Priceless New York, we refreshed one of the most iconic ad campaigns for MasterCard. We launched a fully integrated campaign demonstrating the new city wide program Featuring TV spots shot by Tom Hooper and Filip Engstrom and print by Norman Jean Roy. 

http://jetblueflyitforward.com

If you had one ticket to do good, where would you go? What would you do? To prove JetBlue's mission to inspire humanity, we created Fly It Forward, a human powered social initiative to help spread goodness one flight at a time by giving flyers a ticket on a never-ending journey aiming to enable people to fulfill a dream, a humanitarian effort or make a meaningful impact on the world. It all starts with an act of humanity and a great story to tell; awarding a flight to a deserving individual. Once the trip is complete, the flier will then pass that opportunity on to the next traveler they help select, continuing a chain of goodness that will travel where ever JetBlue flies.

We developed a fully integrated website to tell the journeys of each flyer and encourage viewers to participate in the experience. Each journey is documented through photography and film to tell a rich story of each flier. Fly It Forward is fueled by a constant social drumbeat that follows the ticket and encourages participants in each city it lands in to submit their story. 

See the full site at Jetblueflyitforward.com

Cannes finalist

Silver Effie

Hatch Show Best of Show

To help truTV relaunch their network we developed a new tagline "Way More Fun" along with a fully integrated campaign to support it. We created 3 brand tune-in spots that celebrated this new positioning around a playful insight around "our nights will make your day".

To launch Kaplan University's new brand position ('This is education working'), we set out to prove the difference Kaplan graduates make from day one, especially when it comes to making that difference in the real world. For this reason, we opted to use a brand activation idea over a brand anthem commercial to really bring the story to life.

US Cellular is a regional wireless company who believes in treating their customers like neighbors not numbers. We relaunched US Cellular with a new brand platform called Hello Better. A robust campaign championing the underserved, salt of the earth, hard working customers that are trapped by the wrong doings of Big wireless providers. By championing their high-quality nationwide network and stellar customer service, we showed how U.S. Cellular could provide something better. 

The result? A loveable brand in an otherwise unlovable  category.  

Men would rather stick bamboo shoots underneath their fingernails while starring in the remake of The Travelling Pants of The Ya-Ya Sisterhood than express themselves. Especially to other men. That's the insight behind this integrated digital campaign, called “Say It Without Saying It." A departure from the global strategy “Keep Walking,” we launched this - the first ever US-led campaign - in the fall of 2010.

In epic show down between good verses evil, we set out to show the absurd injustice banks mistreat its customers everyday and prove there's a better way to bank. If kids know it's wrong, shouldn't banks? 

How do you make Children’s National the preeminent choice for pediatric care among parents? You remind them how important it is for their children to have exclusively pediatric care and that Children’s National gets kids like no one else. In the latest chapter of our “Grow Up Stronger” brand campaign, we set out to show how every location, every doctor, every visit is just for kids.

The new campaign centers on The Children’s National News Network, a news show where kids deliver breakthrough stories from around the hospital.

What’s a traditional, regional grocery store chain to do when behemoths like Amazon and Whole Foods, and niche players like Trader Joe’s and Aldi, are encroaching on you from every side? 

 Since Giant does everything well, but nothing really stands out, we made their brand less about them and more about the little everyday moments that mean so much to their customers - the holiday feasts, neighborhood potlucks and backyard BBQs. 

 “The Little Things Are Giant” has become their rallying cry, and the strategic lens for everything from merchandising to store designs to community outreach.

Policy makers and opinion elites, whose perceptions are vital to Norfolk Southern’s success, tend to support companies whose leadership helps spur innovation and growth. 

 But freight rail was seen as old school. So we launched “Reimagine Possible,” a fully integrated, cross-channel campaign that redefines rail as we know it, by showing Norfolk Southern as a cutting-edge tech company with tools like data-crunching supercomputers and NASA-worthy dispatch centers to power our nation’s economy.

 Following the campaign, Norfolk Southern saw increases across all of our key metrics of success: familiarity, favorability, trust, and positive sentiment.

How do you create news for a product that has none while  demonstrating it cleans more powerful then bar soap? Put a spoiler on it. 

For Carnival Cruise Line, Illustrating the cruise experience in the cluttered online space is a major challenge for the brand. So we developed a custom-built 360-degree interactive video player on its content hub, Away We Go. The first ever for the Travel Category.  

The 360-degree video experience begins on the Carnival Breeze as the cruise director encourages viewers to explore the ship. From a ride down Carnival’s WaterWorks waterslide, to a tropical cocktail at sunset to an aerial drone view of 7-Mile Beach in Grand Cayman, consumers can choose their own adventure as they take in the sights and sounds of a cruise vacation. 

This launch represents a continuation of the cruise line’s strategy to bring the sights and sounds of a cruise vacation to life via digital and mobile technology to new cruisers to tap into the feeling of wanderlust that many vacation-seekers experience. 

See the full 360 experience at
awaywego.carnival.com/360vacation/  or simply click on first image above.

MOBILE BANNERS

We continued this journey  by creating one of the first ever Facebook Canvas mobile ads. A brand new immersive ad unit just launched by Facebook. We were one of the first brands to embrace this new technology by creating a full cruise experience in the palm of your hands. Who says mobile ads can't be sexy? 

How do you demonstrate the new steam dryer from LG? Correct, you create an entire world of steam. This playful campaign launched globally with print, tv and rich media.